Abstract. This paper is focused on the subcultural identity of several radical movements of the underground scene (predominantly punk) and their tactical actions of subcultural resistance, which are shaped and provoked by the political, social and economic changes in Bulgaria after 1989. I will explore the transformation of post-transitional subcultures in their social and historical context and also through comparative reading of CCCS subcultural theory (Clarke 1976, Cohen, P. 1972 , Hall, Jefferson 1976, Hebdige 1979) and the post-subcultural critique (Bennet 2002; Muggleton 2000), while stressing the importance of the conjunctural analysis, where “each subculture represents a distinctive moment” and engages with a “particular set of circumstances” (Hebdige 1979: 84). I want to suggest that there is a specific transformation of the “westernized” and “spectacular” subcultures of the 90’s into a “hidden” underground post-transitional subculture nowadays, whose participants’ identities based on consumption are structured by both material and social conditions of inequality.
Key words: subcultural identities, post-transitional subcultures, consumption, social inequalities