Кристина Стоянова / Kristina Stoyanova
Abstract
This report examines artificial intelligence and language models as contemporary cultural and social phenomena of growing
significance for human communication, cognition, and identity. The analysis focuses on how language models not only reflect existing cultural structures but also actively participate in the formation of new social practices, norms of interaction, and conceptions of intelligence. Through an anthropological perspective, the study traces the transformation of language as a primary vehicle of culture in the context of digitalization and algorithmic mediation. The paper examines the applications of language models in education, the media, business, and
everyday communication, as well as the ethical and social challenges associated
with their proliferation. In conclusion, it is argued that artificial intelligence should
be viewed not only as a technological tool but also as a cultural agent that changes
the way people create, interpret, and share knowledge.
Keywords: artificial intelligence, language models, cultural transformation, digital communication, social practice
