Любомира Парижкова / Lubomira Parijkova
Abstract
The rapid development of generative artificial intelligence is
transforming the ways knowledge is produced, accessed, interpreted, and validated. In the emerging AI-driven environment,
knowledge increasingly takes shape within a hybrid space of human–machine interaction, where algorithmic systems participate not only in processing information but also in generating content, recommendations, and decisions. This article
offers a philosophical-analytical and interpretative reflection on the transformation
of knowledge through the metaphor of Ctrl+A, which symbolically evokes the expansion, accessibility, and algorithmic selection of content in digital environments.
Particular attention is paid to the implications of human–AI interaction for cognition, authorship, trust, attention, and educational practice. The study employs a
qualitative interpretative approach that combines conceptual analysis of scientific, normative, strategic, and selected public sources, observations from educational
practice, and a reflexive component based on the author’s interaction with ChatGPT
between November 2024 and early June 2025. Within this framework, a conceptual
emotional curve is used not merely as an illustrative device, but as an interpretative
lens through which key features of generative AI are analyzed, including productivity, dialogicality, cognitive offloading, error and hallucination, trust, and the fear of
human replacement. The article also addresses the attention economy and the rise
of a synthetic media environment, in which AI-generated texts, images, and videos
increasingly challenge the boundaries between authentic and simulated content. It
argues that in the emerging post-knowledge condition, the value of knowledge depends less on its mere availability than on the human capacity for critical interpretation, meaningful selection, and responsible use.
Keywords: Artificial intelligence; human–AI interaction; transformation of
knowledge; cognitive offloading; attention economy; synthetic media environment;
post-knowledge society
sp. Antropologia_13_1_6. Lyubomira Parizhkova
